C2- Marketing Manager
**C2- Marketing Manager**
**Description**
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Growth markets are anexciting, dynamic group of international markets including Brazil, China,India, South Africa, the HispanoAmerica and the Middle East regions.
Pearson’s Growth markets contain55% of the world’s population and 60% of the world’s youth population. Themiddle class in these countries is rapidly expanding and education is acritical part of this transition.
The Middle East Hub includesSaudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait, Lebanon, Jordan, Syria, Iraq,Iran, Yemen, and Turkey.
Pearson is an established partnerto many schools, universities and stakeholders in the Middle East. In order to build scale and improve theservice that we provide to our partners, we are expanding our marketing teamhere. We required a new Marketing Manager to play a leading role in campaignmanagement for Pearson products and services.
The role will report into theMiddle East Hub Product Marketing Director.
**Purpose: **
The role will assume responsibility for defining andexecuting on the marketing strategy for Pearson products and services in one ormore key market segments, and extending the Pearson message in the ME regionthrough events and internal, external and online communications. The role willinvolve working as part of a Product Marketing team to enable our sales teamsand partners to confidently find solutions that meet our customers’ needs,growing Pearson’s market share in the Middle East.
**Key Accountabilities: **
Contribute to the marketing andportfolio strategy for the region, and define and execute on successfulmarketing plans that deliver on that strategy, including:
+ implementing campaigns and promotions to support customer retention and acquisition, including copywriting, marketing literature, market research, branding and communications.
+ developing a detailed understanding of our products’ Unique Selling Points, the competition and our customers to compellingly position our offer for the Middle East
+ managing a programme of events in the region, including coordinating logistics, end-to-end organisation, lead management and follow-up
+ working as part of the wider Product Marketing team to support our sales team and partners with product training and materials
+ working closely with key internal stakeholders to develop internal and external messaging, and understanding/influencing Pearson’s global product roadmap
+ promoting the Pearson brand and Pearson’s thought-leadership as an education provider across the region
+ managing data for one or more market segments, working with our sales teams to ensure the effective use of our CRM system to drive growth
+ measuring and reviewing performance against KPI criteria to increase lead generation, conversion rates and applying that learning to future campaigns
+ building a superior understanding of customers both qualitatively and based on behavioural data
+ performing detailed and on-going competitor analysis, identifying opportunities and risks
+ briefing other teams on marketing campaign plans (eg sales, customer services) to ensure internal awareness and engagement in campaigns.
+ developing and maintaining an effective digital / social presenceexploiting new technologies to achieve marketinggoals.
**Qualifications**
_Essential: _
**Work Locations: ** AE-Dubai-Al Sofouh 305 Al Sofouh 305 Tecom 3rd Floor Dubai
**Job: ** Marketing
**Organization: ** Growth
**Employee Status: ** Regular Employee
**Job Type: ** Standard
**Shift: ** Day Job
**Job Posting: ** Mar 26, 2017
**Req ID: ** 1705179
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**Description**
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Growth markets are anexciting, dynamic group of international markets including Brazil, China,India, South Africa, the HispanoAmerica and the Middle East regions.
Pearson’s Growth markets contain55% of the world’s population and 60% of the world’s youth population. Themiddle class in these countries is rapidly expanding and education is acritical part of this transition.
The Middle East Hub includesSaudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait, Lebanon, Jordan, Syria, Iraq,Iran, Yemen, and Turkey.
Pearson is an established partnerto many schools, universities and stakeholders in the Middle East. In order to build scale and improve theservice that we provide to our partners, we are expanding our marketing teamhere. We required a new Marketing Manager to play a leading role in campaignmanagement for Pearson products and services.
The role will report into theMiddle East Hub Product Marketing Director.
**Purpose: **
The role will assume responsibility for defining andexecuting on the marketing strategy for Pearson products and services in one ormore key market segments, and extending the Pearson message in the ME regionthrough events and internal, external and online communications. The role willinvolve working as part of a Product Marketing team to enable our sales teamsand partners to confidently find solutions that meet our customers’ needs,growing Pearson’s market share in the Middle East.
**Key Accountabilities: **
Contribute to the marketing andportfolio strategy for the region, and define and execute on successfulmarketing plans that deliver on that strategy, including:
+ implementing campaigns and promotions to support customer retention and acquisition, including copywriting, marketing literature, market research, branding and communications.
+ developing a detailed understanding of our products’ Unique Selling Points, the competition and our customers to compellingly position our offer for the Middle East
+ managing a programme of events in the region, including coordinating logistics, end-to-end organisation, lead management and follow-up
+ working as part of the wider Product Marketing team to support our sales team and partners with product training and materials
+ working closely with key internal stakeholders to develop internal and external messaging, and understanding/influencing Pearson’s global product roadmap
+ promoting the Pearson brand and Pearson’s thought-leadership as an education provider across the region
+ managing data for one or more market segments, working with our sales teams to ensure the effective use of our CRM system to drive growth
+ measuring and reviewing performance against KPI criteria to increase lead generation, conversion rates and applying that learning to future campaigns
+ building a superior understanding of customers both qualitatively and based on behavioural data
+ performing detailed and on-going competitor analysis, identifying opportunities and risks
+ briefing other teams on marketing campaign plans (eg sales, customer services) to ensure internal awareness and engagement in campaigns.
+ developing and maintaining an effective digital / social presenceexploiting new technologies to achieve marketinggoals.
**Qualifications**
- Excellentcommunication and networking skills with a strong sense of teamwork and anability to deal with stakeholders at varying level of seniority.
- A pro-active hands-onapproach, with the ability to plan campaigns and execute at tactical anddetailed levels.
- Able to manageand champion marketing campaigns that utilise the full marketing mix.
- Strongorganisational skills and the ability to plan and prioritise work effectively.
- Marketingsegmentation and planning
- Competitoranalysis
- Strong projectmanagement and organisational skills
- Ability to workeffectively as part of a virtual team with colleagues both local and global
- Ability to successfully reprioritise to deliverprojects on time. Be able to effectively work to dedicated timelines.
- Ability to work effectively within a teamenvironment that consists of a variety of cultures and backgrounds.
- Ability to “thinkon feet” and problem solve.
- Excellent copywritingskills.
- Excellentunderstanding of digital and online technology.
_Essential: _
- Demonstrablemarketingexperience, with a proven track recordin the a passion for delivering high standards.
- Evidence ofdriving marketing success from customer insights.
- B2Bmarketing, and a clear interest in the latest B2B marketing techniques
- SolidDigital Marketing experience and proficiency in the most popular channels andtools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
- Proven campaign management experience, including budgetmanagement and ROI analysis
**Work Locations: ** AE-Dubai-Al Sofouh 305 Al Sofouh 305 Tecom 3rd Floor Dubai
**Job: ** Marketing
**Organization: ** Growth
**Employee Status: ** Regular Employee
**Job Type: ** Standard
**Shift: ** Day Job
**Job Posting: ** Mar 26, 2017
**Req ID: ** 1705179
Apply to Job