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Showing posts with the label strategy

CE - Product Marketing Manager

Execution of the product strategy for all Business (not consumer) imaging products, including market planning, forecasting, product positioning, pricing and channel management, direct. Actively support the achievement of market share, sales and customer account objectives through targeted tactical activity and effective use of resources. Responsible for execution of business strategy related to product group and finalizing budged plan, pricing plan and market report on the relevant product group in order to optimize performance. Develops business case, mid-term business plan and roll-out of specific products or product groups based on analysis of market trend and the superior product plan. Collecting the latest information on new products, launch schedule, roll-out, pricing and promotion of specific products or product groups. Formulate the sales budget and monitoring sales conditions with pricing information. Reviews the sales results of the product and monitors problem areas;...

Manager – PR

Manage brand reputation and positioning within the market place and the general public while facilitating internal and external communications Main Duties: FUNCTIONAL Prepare the PR and Communications strategy and set the yearly plan Identify and manage PR Agency, taking ownership over plan implantation on time and on budget. Establish and maintain a relation network with media, influence personalities and celebrities. Define and implement a reputation program with a CSR component attached to this Identify opportunities of communication, that generate media interest and coverage In close collaboration with the Head of PR and Communications, supervise community manager news and follow up on-line image (social networks, web, etc) Responsible for Crisis Communications management (24 h disposal in crisis case) Brief, monitor and supervise the social media for the destination Generating and sharing content daily that builds meaningful connections Building and executing social media stra...

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