Digital Marketing Manager

Company: Aurora Aviation

Job Description

Well established, expanding and rapidly growing global company in the field of aviation is looking for a Digital Marketing Manager to plan and execute all web, SEO/SEM/SEA, marketing database, email, social media and display advertising campaigns.

Responsibilities

• Creating, execution and delivery of the Digital Marketing Plan
• Managing of the Digital Marketing Budget, responsible for forecasting and budget control
• Designing, building and maintaining company’s social media presence/social media strategies for the company’s profiles on Facebook, Instagram and LinkedIn.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop different advertising campaigns by creating blog articles, presentations and international marketing strategies.
• Brainstorm new and creative growth strategies, manage online campaigns for brand and product to increase awareness
• Collaborate with internal teams to optimize user experience of company’s website
• Responsible for Marketing ROI, lead generation, traffic increase
• Demonstrate effective management of the marketing, advertising and promotional activities of the brand
• Communicate internal reports on progress to the top management of the company on regular bases

REQUIREMENTS

• BS/MS degree in marketing or a related field is a plus
• Proven working experience in digital marketing within the Dubai and or global market
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Excellent written English skills (Candidates will be asked to provide written samples), other language (Arabic, French, Russian is a plus)
• Minimum 3 years of working experience.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends and others)
• Experience in setting up and optimizing Google Adwords campaigns
• Desired but not mandatory knowledge of HTML, Adobe, Photoshop and Indesign.
• Strong analytical skills and data-driven thinking
• Experience with budgeting and forecasting
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-time

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