Senior Manager- Digital & Communications

NTS Group are proudly working with one of the top luxury hospitality clients in the regional, on an exciting and pivotal role to the business. The Senior Manager- Digital & Communications will be responsible for leading the Public Relations and Social Media efforts as well as the overall marketing and brand strategy. The overall responsibility includes the development and deployment of Communications and Social Media strategy and its associated activations under the direction of the Corporate Director of Marketing, with the aim to maximize share of voice, editorial value, reach, hits, as well as customer acquisition, engagement, retention and brand awareness and exposure.

The position will also ensure that the strategy is translated into annual project plans for Communications and Social Media, and that performance is monitored and managed to ensure continuous improvement. You will also develop, enhance and implement strategic Communications and Social Media projects to support prioritized initiatives across multiple platforms to enhance the share of voice, editorial value, reach, hits, as well as customer acquisition, engagement, retention and brand awareness and exposure for the company.

In addition, you will manage department staff and teams by overseeing their performance management, recruitment, training and development to ensure high levels of engagement and competence. You will also oversee the evaluation of market conditions through the use of data from different sources and supervise research on Communications and Social Media strategies in order to identify ways to grow effectively and enhance the brand strengths, whilst also keeping up-to date on trends in social media and PR as well as demographics of customers in order to be able to deliver the strategy.

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