Manager Regional Marketing – Consumer Assets
Company:
HSBC Bank
The Regional Marketing Manager for Consumer Assets will deliver the following -. HSBC is one of the world's leading banks, with a network covering 71 countries...
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The Regional Marketing Manager for Consumer Assets will deliver the following -. HSBC is one of the world's leading banks, with a network covering 71 countries...
Description:
About HSBC
HSBC is one of the world's leading banks, with a network covering 71 countries and territories. Our global reach means we offer many ways for you to develop your career. We offer an inclusive, values-led culture, tailored learning and development programmes and competitive benefits. We have roles in retail, commercial, investment and private banking and a range of operational and functional teams.
Within HSBC certain roles are designated as High Risk Roles. High Risk Roles are those where employee malpractice could lead to significant financial and/or reputational damage through internal fraud, data loss, bribery or the leaking of confidential information. For these roles, all internal and external applicants are required to undergo a range of enhanced security/background checks as part of the pre-employment vetting process. This role has been designated as a High Risk role and any candidate hired into this role would be subject to this vetting. In the event that you are short-listed for this role, further details are available from the HSBC Recruitment team on our enhanced security/background checking processes.
Role Overview
Responsible to develop the marketing strategy and marketing calendar for Consumer Assets (Loans, Mortgages and Auto loans) in MENA region
Develop & Implement the marketing Calendar for consumer assets
To lead and oversee the design, development and delivery of outstanding marketing communications on Secured and Unsecured lending product for HSBC Bank in the Middle East Region (MENA). The job holder will contribute to the strategic development of these products and will strongly influence the achievement of the revenue targets
This role will also lead and oversee all ATL campaigns for Asset products i.e. Personal Loans, Home loans and Car loans and will guide other HSBC MENA countries in developing and roll out product specific marketing initiatives
Duties & Responsibilities
The Regional Marketing Manager for Consumer Assets will deliver the following -
Oversight and responsibility of all marketing related activities for Consumer Assets across the region
Work closely with business team to ensure revenue targets are met
Review customer journey to ensure smooth process and minimal drop-off in acquisitions process
Manage and overlook the marketing budget to ensure appropriate spends on relevant marketing activities to achieve business objectives
Development and execution of marketing campaigns (ATL / BTL ) to achieve the identified business priorities across
Acquisition of NTB Mortgages and Personal Loans
Cross sell of other products to consumer asset customers
Control Attrition
Leverage Alliances
Identify and coordinate Research requirements for Consumer Assets between the business and market research team
Responsible to articulate the Consumer Assets Marketing Strategy
Develop /implement a Consumer Assets Marketing Calendar
Responsible for the ROI of Consumer Assets campaigns rolled out across the region
In specific cases, help countries roll out Consumer Assets related marketing campaigns, if not part of regional roll out
Qualifications :
Experience & Qualifications
The job holder will need to have 8 years or more experience working in a marketing environment.
The job holder must have excellent English language skills. They will be a capable team leader and manager, able to solve problems individually or in groups and committed to developing expertise in team management and motivation
They will be familiar with the marketing process and will have worked within a marketing environment
The job holder will be well organised with strong attention to detail and an ability to plan and prioritise. They will possess active listening skills and demonstrate an ease in building close working relationships with those outside the department.
They will be highly creative and challenging to the status quo. They will be enthusiastic, willing to champion the unpopular if right for business strategy; and persuade and motivate individuals in other business areas to support marketing plans.
Experience of third party negotiations both for the development of strategic relationships and the maintenance of marketing suppliers. High level of personal integrity and values in line with business core values.
Business Area
HSBC's Global Functions (GF) play a vital role in supporting the bank's Global Businesses and offer a broad range of career opportunities in areas from legal, risk and finance to human resources, sustainability, marketing and communications. Our operational and functional teams around the world help HSBC's Global Businesses to operate efficiently and effectively on a day-to-day basis. They also focus on controls and governance to reduce risk and protect the Group's reputation. For more information visit http://www.hsbc.com/careers/explore-our-business
Why HSBC?
We put diversity at the heart of our business and we take our responsibility to develop our talent seriously.
Joining HSBC will give you the chance to work in a collegiate, supportive and inclusive environment in which we seek to develop and promote people based on merit. We will provide you with tailored training and support to help you identify and follow your chosen career path, as well as access to a range of market-competitive benefits.
What to expect at HSBC
The chance to realise your ambitions
Globally connected careers
A strong emphasis on values
Learning and development opportunities
An inclusive, meritocratic culture
Market-competitive benefits
Global Careers Opportunities
Visit our Global Careers site where you can explore our business, meet our people and find useful application hints and tips http://www.hsbc.com/careers
HSBC is one of the world's leading banks, with a network covering 71 countries and territories. Our global reach means we offer many ways for you to develop your career. We offer an inclusive, values-led culture, tailored learning and development programmes and competitive benefits. We have roles in retail, commercial, investment and private banking and a range of operational and functional teams.
Within HSBC certain roles are designated as High Risk Roles. High Risk Roles are those where employee malpractice could lead to significant financial and/or reputational damage through internal fraud, data loss, bribery or the leaking of confidential information. For these roles, all internal and external applicants are required to undergo a range of enhanced security/background checks as part of the pre-employment vetting process. This role has been designated as a High Risk role and any candidate hired into this role would be subject to this vetting. In the event that you are short-listed for this role, further details are available from the HSBC Recruitment team on our enhanced security/background checking processes.
Role Overview
Responsible to develop the marketing strategy and marketing calendar for Consumer Assets (Loans, Mortgages and Auto loans) in MENA region
Develop & Implement the marketing Calendar for consumer assets
To lead and oversee the design, development and delivery of outstanding marketing communications on Secured and Unsecured lending product for HSBC Bank in the Middle East Region (MENA). The job holder will contribute to the strategic development of these products and will strongly influence the achievement of the revenue targets
This role will also lead and oversee all ATL campaigns for Asset products i.e. Personal Loans, Home loans and Car loans and will guide other HSBC MENA countries in developing and roll out product specific marketing initiatives
Duties & Responsibilities
The Regional Marketing Manager for Consumer Assets will deliver the following -
Oversight and responsibility of all marketing related activities for Consumer Assets across the region
Work closely with business team to ensure revenue targets are met
Review customer journey to ensure smooth process and minimal drop-off in acquisitions process
Manage and overlook the marketing budget to ensure appropriate spends on relevant marketing activities to achieve business objectives
Development and execution of marketing campaigns (ATL / BTL ) to achieve the identified business priorities across
Acquisition of NTB Mortgages and Personal Loans
Cross sell of other products to consumer asset customers
Control Attrition
Leverage Alliances
Identify and coordinate Research requirements for Consumer Assets between the business and market research team
Responsible to articulate the Consumer Assets Marketing Strategy
Develop /implement a Consumer Assets Marketing Calendar
Responsible for the ROI of Consumer Assets campaigns rolled out across the region
In specific cases, help countries roll out Consumer Assets related marketing campaigns, if not part of regional roll out
Qualifications :
Experience & Qualifications
The job holder will need to have 8 years or more experience working in a marketing environment.
The job holder must have excellent English language skills. They will be a capable team leader and manager, able to solve problems individually or in groups and committed to developing expertise in team management and motivation
They will be familiar with the marketing process and will have worked within a marketing environment
The job holder will be well organised with strong attention to detail and an ability to plan and prioritise. They will possess active listening skills and demonstrate an ease in building close working relationships with those outside the department.
They will be highly creative and challenging to the status quo. They will be enthusiastic, willing to champion the unpopular if right for business strategy; and persuade and motivate individuals in other business areas to support marketing plans.
Experience of third party negotiations both for the development of strategic relationships and the maintenance of marketing suppliers. High level of personal integrity and values in line with business core values.
Business Area
HSBC's Global Functions (GF) play a vital role in supporting the bank's Global Businesses and offer a broad range of career opportunities in areas from legal, risk and finance to human resources, sustainability, marketing and communications. Our operational and functional teams around the world help HSBC's Global Businesses to operate efficiently and effectively on a day-to-day basis. They also focus on controls and governance to reduce risk and protect the Group's reputation. For more information visit http://www.hsbc.com/careers/explore-our-business
Why HSBC?
We put diversity at the heart of our business and we take our responsibility to develop our talent seriously.
Joining HSBC will give you the chance to work in a collegiate, supportive and inclusive environment in which we seek to develop and promote people based on merit. We will provide you with tailored training and support to help you identify and follow your chosen career path, as well as access to a range of market-competitive benefits.
What to expect at HSBC
The chance to realise your ambitions
Globally connected careers
A strong emphasis on values
Learning and development opportunities
An inclusive, meritocratic culture
Market-competitive benefits
Global Careers Opportunities
Visit our Global Careers site where you can explore our business, meet our people and find useful application hints and tips http://www.hsbc.com/careers
Apply to Job