Marketing Manager, UAE

Company: Burberry Limited

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

JOB PURPOSE

Define, implement and manage the marketing strategy in line with Corporate guidelines for the UAE within an assigned budget with the aim of maximizing exposure, elevating the brand and engaging with the local customer.

RESPONSIBILITIES

Key Duties & Responsibilities

Strategy & Management

• Define UAE specific marketing strategies and action plans in line with corporate guidelines and in co-operation with the Senior Marketing and Communications Manager and regional team.
• Contribute to the development of the Business Plan for Middle East and other regional launches.

Media Activity

• Develop and manage UAE advertising activities with local agency and media partners.
• Partner with local media agency & corporate team on all elements including; planning, production, campaign management and reporting.
• Follow performance results and propose recommendations for further improvement and optimization every quarter.
• Help identify opportunities and develop proposals to maximize the brand visibility in different Media.
• Define and develop local digital marketing strategy, including Social Media and Media Partnerships.
• Develop bought media strategy across all campaigns, in close partnership with Middle East Marketing Coordinator and in line with Burberry's key strategic themes, business focus and target audience.

Events & Budget Control

• Responsible for planning and implementating local events, with the support of the regional and corporate teams.
• Ensure timely reporting of results from events and Compile monthly competitor reports.
• Ensure POs are tracked on an ongoing basis
• Manage supplier payments and invoicing for UAE Marketing activities
• Ensure Assigned Marketing budgets are strictly respected via monthly monitoring and reconciliation

PERSONAL PROFILE

Key Skills & Experience

• The successful candidate will have management experience in fashion marketing
• Middle East Market Knowledge & Experience is preferred.
• Exceptional communication & organisational skills
• Good and engaging listener
• Excellent attention to detail/follow up
• Interest and enthusiasm for marketing, branding, technology and digital communication

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Utd.Arab Emir. || Not Applicable || Dubai || Marketing and Communications || Marketing || n/a ||

Job Segment: Marketing Manager, Manager, Branding, Advertising, Marketing, Management

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